A successful entry into the Iraqi market.
Launching the brand’s first branch in Iraq.
The Challenge
Introducing an established regional brand to a new Iraqi audience: building familiarity and trust, communicating its value, and turning the first branch opening into a significant market-entry moment.
Our Role
- Iraqi market and audience insight
- Market-entry communication planning
- Localizing the brand message for Iraqi consumers
- Launch campaign concept and creative direction
- TVC and promotional video concepts
- Social media content planning and production
- Public relations and media coordination
- Influencer and creator engagement
- Opening event planning, coordination and coverage
Services delivered
From the project
View projectThe Result
A coordinated brand experience across content, media, digital communication and the opening event. The first branch opened with a strong market presence, laying the foundation for recognition and growth in Iraq.
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